Meet the Cooks
The only digital agency building restaurant brands with expertise in creative positioning, editorial precision, culinary soul, and ruthless revenue focus.
Daniel Lewis
When I'm not telling restaurant owners that their shitty websites are losing them business (and desperately need an overhaul), I can be found recording audiobooks, learning languages, and getting back into shape. I don't follow the 'news'. I don't follow 'politics'. And I'm trying to put my phone down and touch grass more. Lately, the MLB is the only sport I watch (besides darts... different, I know). I'm actually a semi-competitive player. So, after we strike a deal and start kicking your competitors' asses, let's play a few rounds. I love travel and learning languages. I've been to 13 countries, lived in South Korea for three years, and spent a year in Italy. As of 2024, I officially became a dual Italian Citizen by descent. I'm sometimes a goofy jackass, because with how ridiculous this world is, why not be one from time to time?
Bruce Fielding
I have spent my life waging war on sloppy writing. The corporate world is full of empty buzzwords and platitudes. I don't play that game. My job is to find the one thing about your business that keeps them coming back – and scream it from the rooftops. I treat every menu description, bio, blog, and email line as a chance to hook your site visitors and never let them go. Call me a writer, call me an editor, call me a marksman – as long as my tactics ensure your story hits the target (every time), you can call me whatever you want.
Andrea Seidita
Hi! I am Andrea, an Italian chef turned full-stack developer. I was born and raised near Palermo, Sicily, where food is not just something you eat; it is a story you taste. In Italy, we have a deep relationship with our cuisine. Every ingredient in every dish has a voice. Because Italian is my mother tongue, I possess a native understanding of the culture and language that define these flavors. This allows me to help my US-based customers bridge the gap between authentic tradition and the modern market, ensuring their brand's message never loses its soul in translation. This passion for the culinary arts now drives how I approach digital marketing for restaurants, where I "plate pixels" with precision and care. As a developer, I build websites that are not just functional, but vibrant and alive. I create sites that tell your story, connect with your customers, and make your restaurant outshine the competition.
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OurStory
We didn't just meet on LinkedIn. We have a real history.
It started in the marketing trenches where Bruce and I wrote copy that grew companies from $5MM to $10MM in annual revenue. Bruce isn't just our COO; he’s the guy who managed me (Daniel) back when I was a Senior Copywriter. He taught me early on that marketing isn't just "writing"—it is psychology won with words.
Then there's the Italian connection. I met Andrea in Italy while securing my dual citizenship in 2024. He is a literal Italian chef turned elite coder. He understands that a website, just like a signature dish, is worthless if it doesn't have soul.
We fuse grit with artistry to engineer creativity that refuses to be ignored.